Embala Nordeste 2025: Shaping the Future of Packaging in Brazil

Brazil is full of opportunities, and both national and international attention has increasingly turned toward the promising yet underexplored markets of the North and Northeast regions. It was in this context that Embala Nordeste was launched nearly two decades ago—an ambitious initiative that has since been driving regional development and forging strategic partnerships, both domestically and abroad.

In a conversation with Luiz Fernando, CEO of the event, the strategic vision behind the fair became clear. Embala Nordeste has established itself as a key meeting point for the packaging, machinery, bottling, filling and innovation sectors. With nearly 40 years of experience in the events industry, Luiz—who is part of BMCOMM and has a solid background including his work with FISPAL, one of Latin America’s most prominent trade fairs—highlights that one of the biggest differentiators of Embala Nordeste is its ability to connect sellers and buyers directly. Promoting solutions and opening new business opportunities, according to Luiz, is something unique. He finds great pride and constant motivation in knowing that his and his team’s work directly contributes to market growth and creates real opportunities for all involved. Well, the 16th Embala Nordeste 2025 sounds really promising, doesn’t it? so let’s take a look!

Purpose of Embala Nordeste

According to Luiz Fernando, the primary goal of the event is to bring solutions, technology, and relevant discussions to the packaging sector in Brazil’s North and Northeast markets. The fair serves as an annual platform where industry professionals can meet, update themselves, and discover the latest market innovations.

The industries most present at the event are typically from the food, beverage, and chemical sectors, all seeking packaging solutions, advanced equipment, technological innovations, and ways to optimize their industrial processes. The event showcases everything from cutting-edge packaging solutions and machinery to automation systems, sustainable materials, and efficiency-driven innovations.

Luiz also emphasizes the growing importance of sustainability in the industry. Trends include biodegradable packaging made from paper, cardboard, and recyclable materials. He also notes that the machinery on display reflects this commitment to sustainability, featuring technologies designed to reduce energy consumption—an increasingly critical demand from the industry.

Embala Nordeste & Private Label North–Northeast

The CEO highlights that the Private Label North–Northeast event will be held as part of Embala Nordeste, reaching its second edition as a dedicated themed island focused on the world of private label products. This space will cater to the retail industry, supermarket chains, pharmacies, and other businesses interested in developing private-label products or outsourcing production. The event will run for two days and is expected to attract between 2,000 and 2,500 visitors per day. Registration is available on the official website: https://embalane.com.br.

The audience is highly qualified, as both events are B2B-oriented, meaning attendees are professionals from the sector seeking information, market updates, or new business opportunities. It’s also a space for newcomers looking to step into the private label industry.

Challenges of Organizing the Event

Organizing events on the scale of Embala Nordeste, according to Luiz, is always a major challenge. Keeping pace with the fast-changing market is essential. “The continuous search for solutions that meet the sector’s needs is a never-ending task,” he explains. This applies to both Embala Nordeste and the Private Label event, where innovation and adaptability are ongoing priorities.

Event Impact

According to Luiz Fernando, the impact of Embala Nordeste extends well beyond the event itself. The fair energizes the entire production chain, creating jobs and boosting the local economy. He emphasizes that leaving a positive legacy for the local community is a priority. ‘That’s why 90% of the workforce we hire is local,’ Luiz explains.

The event benefits numerous sectors—from booth construction, security, catering, and visual communication, to lodging, airlines, restaurants, and other tourism-related services. It also significantly contributes to tax revenue and attracts investment to the state of Ceará.

According to Luiz, many companies that attend the event eventually establish operations in the region a year or two later—creating jobs and directly contributing to the region’s economic development.

Future Outlook

Luiz envisions continuous growth for Embala Nordeste. The 2025 edition is already significantly larger than the previous one, with very few spaces left—an outcome of active market listening and a relentless pursuit of meaningful solutions for the industry.

One of the most important aspects, he notes, is the decentralization of major events from the traditional Rio de Janeiro–São Paulo and South–Southeast corridors. Connecting the North and Northeast regions to market trends, technology, and business opportunities is vital and should be increasingly encouraged.

Being hosted in the Northeast gives local factory workers, who often cannot attend large events in other parts of the country—the chance to access cutting-edge industry knowledge and technology. This results in tangible benefits for local operations, including gains in productivity, efficiency, and professional development.

Positive Feedback from Exhibitors

For Luiz Fernando, the best feedback Embala Nordeste can receive comes directly from the exhibitors. Many have participated since the very first edition, which Luiz sees as proof of the event’s strategic value for companies and the industry at large. This meeting point is key, offering a valuable opportunity to stay up-to-date on market trends, innovations, and developments.

Tips for Exhibitors

One of Luiz’s top tips for exhibitors is to invest in promotion. The event’s organization provides a wide range of marketing materials—email signatures, Instagram posts, and other social media content that can be used collaboratively. Videos where exhibitors present their products and solutions are also highly effective. The more exhibitors publicize their participation, the more time potential visitors have to plan their attendance.

Key Benefits

According to Luiz, the main benefit of exhibiting is the opportunity to engage directly with the end users of your products. “The fair allows you to speak with current customers and explore new partnerships and business opportunities,” he points out.

Expectations for 2025

To conclude, Luiz Fernando expresses his optimism for the 2025 edition, which is expected to attract an even larger and more engaged audience over its two days. ‘Last time, we had over 50 exhibitors, and we expect even more in 2025,’ he says. For more information, visit embalane.com.br.