Krispy Kreme Launches First Store in Brazil and Begins Nationwide Expansion

Great News! Krispy Kreme Launches First Store in Brazil. The iconic American doughnut chain, has officially opened its first store in Brazil. The new location is situated at Avenida Presidente Juscelino Kubitschek, 1065, in Vila Nova Conceição—one of São Paulo’s most upscale and bustling neighborhoods. With this grand opening, Brazilians now have the opportunity to enjoy the brand’s famous doughnuts, internationally recognized for their light texture and unique flavor.

Spanning 600 square meters over two floors, the store offers a full customer experience. It features a drive-thru, photo-friendly spaces, and the “Doughnut Theater,” where customers can watch the doughnuts being made in real time—highlighting the brand’s commitment to freshness and quality. The store also includes a 24-hour in-house production facility, capable of producing up to 50,000 doughnuts per day.

Widespread Distribution: Partnership with AmPm

In addition to the physical store, Krispy Kreme has formed a strategic partnership with AmPm, the convenience store chain affiliated with Ipiranga gas stations. The ambitious plan includes distributing doughnuts to over 1,500 retail locations across Brazil, giving consumers nationwide convenient access to the brand’s products.

Brazil as a Key Market

Krispy Kreme’s operations in Brazil, represents a significant growth opportunity for the brand, which already operates in over 35 countries. With a combination of flagship stores and a wide-reaching partner distribution network, the company aims to quickly gain market share in Brazil’s highly competitive food sector.

The brand’s arrival also brings a positive economic impact: the flagship store has created approximately 100 direct jobs, with more positions expected as Krispy Kreme continues its expansion across the country.